Entrepreneurs
always have your iPhone? Use your
iPhone to magnify and illuminate the
small print!
EyeReader is the first Silver App from Net|Soft for Baby
Boomers, now available at iTunes store.
Trying to read small print, or struggling to see a
menu in a dimly lit restaurant, is frustrating for a
growing number of Americans as more and more
of the Baby Boom population need reading
glasses. .
The EyeReader was developed by 63 year old electrical
engineer Gerry Lavender with his one man company
NetSoft Engineering. The application takes up less
than a half a megabyte of space and costs only $1.99 to
download from the iTunes store.
"Older adults are looking
for apps that meet their
needs," says Carol
Lavender (Gerry's wife).
"You may forget your
reading glasses, but
you're never without your
iPhone. This is just the
first of several iPhone and
iPad applications Gerry is
developing to meet the
demands of the baby
boomer population."
The EyeReader application turns the iPhone into a 21st
Century magnifying glass. Unlike an ordinary magnifying
glass, however, the app makes efficient use of the bright
LED light on the iPhone 4 to illuminate any surface.
What’s more, it gives the user the ability to zoom in and
out with two fingers using the touch-screen technology
that already zooms in and out of digital images on the
iPhone 4’s 3.5-inch widescreen display.
NetSoft Engineering launched the Eye Reader on the
iTunes store on March 7. Since then, it has been
purchased by users in 33 countries.
The Eye Reader is perfect for reading menus in a dark
restaurant, play bills in a theater, instructions on a bottle
of prescription medication, or for reading any fine print. It
is the first in NetSoft’s line of Silver Apps – applications
designed for users age 45 and older.
Reviews of the EyeReader posted on the Apple iTunes
store website have been overwhelmingly positive,
consistently rating 5 out of 5 stars. “Wonderful and
unique app! Don't need to take my glasses to restaurants
anymore!” “Great app! Hubby might just have to update
to iPhone 4 so he can get this app!”
Lavender is already looking ahead to the evolution of the
evolution of EyeReader. He's developing a version that
is compatible with Android phones and is planning for
other "Silver Apps" for later this year including an app
for finding your car in a parking lot and a prescription vault.
For more information, visit
http://www.netsoftengr.com/eyereader
or e-mail eyereader@netsoftengr.com.
And Should Your Business
Be Using Them?
By Shelly Scriba
You’ve probably seen QR codes but maybe you didn’t know what they were. They are
computer generated graphics that can be called the next generation bar code. QR
stands for quick response and the computer generated code within these handy little
inkblots can contain a link to your website, text, images, your email address, coupons,
etc., etc.
You control what is in the QR code and your customers likely can scan them with their
Smartphones. Many businesses are finding unique ways to use these handy things.
They are applying them to print advertising, to products, to yellow pages ads, to
business cards, etc., etc. You get the idea. QR Codes allow you to share information
about your location, hours, products and services or direct customers to your website,
your facebook page and much more.
Here’s the best part. You can generate your own QR Code for free and your customers
may already have a free QR code reader on their phone. We have checked out several
websites where you can make basic QR Codes and either save and download the
graphic in a .pdf file or copy and paste the html code. We aren't the most techno savvy
but we were able to create several jam packed QR codes through these websites.
Our favorite was www.azonmedia.com This site lets you include tons of information in
your free QR code such as text, URL, phone number, location map, email address,
contact details, social network site info, twitter account name, a YouTube video, an
iTunes link, and more. For the volume of free info that you can include, this site was the
best.
But we also really liked www.beqrious.com. because this site lets you include a picture
in your QR code. So if you have a logo that really brands your business, you can
include it. That was a great feature.
There are also other sites that you might like such as www.sparqcode.com,
www.mobile-barcodes.com, www.kaywa.com, www.goqrme.com. Each has something to
offer in the free QR code category.
So why not take your business to the next level? You can't beat the price.
Contact Us
Other Sites We Like
Advertise With Us
By Shelly Scriba
As technology quickly changes, Baby Boomers often look before they leap. What will the newer version do for us?
Is it really better, will it really do more, or is it just "cool" to have? Most Boomers want new technology to do more
than the technology they already own and are familiar with. If the new device doesn't do anything new AND more
productive, they may wait for the next iteration. So will the latest Apple tablet live up to Boomer expectations?
The iPad2 is thinner than the original and somewhat lighter. These two benefits alone may make the case for you if
you travel and carry your tablet a lot. The fact that it is also more powerful than the original yet costs the same
should be both golden and delicious for Apple which sold 15 million of the original iPads in only nine months.
Apple has packed the device with front and rear video cameras, the same 10 hour battery life as the original iPad, a
vivid 9.7 inch screen, a dual processor, and graphics that are up to nine times faster. At the same price as the
original ($499 - up to $829 depending upon configuration), the competition may have a hard time breaking Apple's
winning streak here.
For those of you who are app happy, the iPad2 can run 350,000 third party apps, Some 65,000 have been
optimized for a tablet's larger screen. The major competitor to Apple, Google's Android platform, has 150,000 third
party apps. Fewer than 100 have been optimized for a tablet screen.
The new iPad can still be purchased with just Wi-Fi connectivity or with added non-contract cellular-data
connectivity. But with iPad2, you have a cellular connectivity choice of AT&T or Verizon. Verizon's fees start at $20
a month for a gigabyte of data while AT&T's start at $15 for 250 megabytes.
While the software on the iPad2 is substantially the same as the original, the new version's operating system speeds
up the Safari browser, expands the capabilities of the wireless AirPlay system (which lets you beam media to a $99
Apple TV), and lets you stream iTunes music and video on your home computer. With a $39 adapter you can
connect your iPad2 (or iPad or iPhone) to your HDTV and mirror what's on your device screen to your TV screen
Like all technology, no device is perfect. Like the original, this device doesn't play Adobe's Flash Video in its built-in
web browser. It can't use or be upgraded to the new, faster 4G cellular-data networks being rolled out. Apple says
the chips used to do this are "immature" and drain battery life. And while both cameras are good at video, they are
poor at taking still-photos. The company says they were not designed for still photography even though the device
comes bundled with an app for still-photos.
The new iPad2 just might meet Boomer Buyer expectations of not just being cool to have, but of doing more. It is
slimmer, lighter, faster, more powerful, has more available apps, operates as long on a fully charged battery, and
costs the same as the original version. If you are in the market for a tablet, check out the iPad2.
What Is RAM?
RAM is short for "Random Access Memory".
OK, great. What does that mean?
Computers need "memory" to do stuff like just
as cars need "fuel power" to go anywhere.
Whenever you click on something, the
computer has to go get it and display it for you,
the computer needs RAM power to display your
choice.
RAM is like "fuel power" just sitting there waiting
for you to use it. You guessed it! If you want to
have stuff appear faster on your screen, one thing
you can do is make sure that your computer has
enough RAM.
USB is short for "Universal Serial Bus". It is
simply a standard plug for computers and
computer accessory equipment like printers,
scanners, etc. If we didn't have USB, it
would be even harder to make sure we
have the right cables to hook all of our
computer stuff together.
OK, let's take the mystery out of this one.
"MP3 is short for a standard for compressing
digital audio files so you can take lots of them
along with you wherever you go. The real
name is based on the folks who developed the
standard: "Moving Picture Experts Group".
They call the standard, "Moving Picture
Experts Group-1 Audio Layer 3" which has
been shortened up in the vernacular to simply
"MP3". Now you know. Feel Better?
We thought so!
"IP" means "Internet Protocol" address. It
is a numerical address behind the scenes
that computers use to find each other and
deliver messages.
Have you ever seen that little message
"Found Site...Connecting to 123.456.789"
and then wham - the web page you were
seeking appears? The number
represents the behind the scenes "IP" or
"Internet Protocol" address of the site you
were seeking.
"ISP" means "Internet Service Provider".
You have to get your internet service from
someone...That someone is your "IP".
URL isn't a person - its short for
"Uniform Resource Locator"! An
URL is just a way of describing your
internet address. For example,
myboomer2boomer's URL is
www.myboomer2boomer.com.
Links can be regular words, URLs,
pictures or icons. The text and URLs
are almost always blue underlined.
Links are a convenient way to take
you to other pages within the same
web site or to entirely new sites.
Links save you the extra step of
having to manually type in the URL
of the web site you want to look at
next.
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